MusicDNA - son of mp3 unveiled

MusicDNA,a digital music file,could help the industry by encouraging music lovers to pay for the latest hits,according to the developers.


The team that primarily did their job on the MP3,which turned the music industry on its head,announced yesterday  what they wish will become its successor at the Midem industry conference in Cannes.MusicDNA will not only be consisting of music but also will be carrying  together a range of artist information,from artwork and song lyrics to tour dates  and Twitter feeds.
A fan purchasing a MusicDNA file of Florence and the Machine's Lungs,for example,could watch-on their Computer screen or Music player-videos of recent performances,look over artwork and sleeve notes,find out about concerts,while following any blogs or tweets the musician might write.


“We are taking an existing idea, giving the end user a lot more and making that file much more valuable — like transforming a tiny house into a huge villa.,” said Stefan Kohlmeyer, the chief executive of Bach Technology, which has developed the file.


The file is one of a range of ideas being suggested by technology companies as they clamber to meet the requirementsof the rapidly developing digital music market.Technology gaint Apple released iTunesLP last Septembar,a format which includes interactive albums artwork and bundles multimedia elements alongside the music.A similar format,Known as CMX,is being developed by four major record labels.MXP4,another music tech company, has created a file that provides multimedia content as well as interactive music applications.


The MusicDNA technology could be an essential key in the fight against piracy,said Kohlmeyer.The information given with the legally downloaded files wil update automatically with tour dates and releases,but pirated files will stay changeless.“At the moment there is no real incentive to buy a legal file. If we concentrate on making the legal file, we can help the entire music industry,” he said.


There is no idea about how much the technology will cost.Bach says the prices will be set by record labels and retailers,but wishes it will be in a similar range to the current digital files.